尽管有些企业可能并不看好跨界营销对于品牌形象的建立，但是从长远来看，企

Although some companies may not be optimistic about the establishment of brand image by cross-border marketing, in the long run, the growth of the company requires a strong and prominent brand image. Therefore, for a company that wants long-term development, it cannot just look at the current situation. Any marketing effect requires long-term development, and the short-term effect cannot be used to determine the capital investment. Maintaining a lasting and loyal relationship with cooperative enterprises and users can make the information of cross-border marketing appear in the eyes of consumers for a long time instead of being forgotten by people. <br><br>In the Internet + era, it is also a good way to develop cross-border marketing through multiple channels online and offline. Use big data to pay attention to hot online topics in a timely manner, dig out potential information, understand the latest consumer preferences, and find the direction of product development, so as to carry out the later dynamics of cross-border marketing in a timely manner to ensure that data analysis is provided for the formulation and implementation of future marketing strategies. In addition, thinking about marketing methods from the perspective of users. In the Internet + era, user needs are the driving force for maintaining brand development. Only by satisfying users’ actual needs from multiple angles can the brand have lasting vitality. We must attach importance to users and increase communication and interaction with users in order to more accurately grasp the orientation of users’ needs.

Although some enterprises may not be optimistic about cross-border marketing for the establishment of brand image, but in the long run, the growth of enterprises is the need for a strong and prominent brand image. Therefore, for an enterprise that wants long-term development, can not only look at the current, any marketing effect needs to do a good job of long-term development, can not be decided by the short-term effect of capital investment. To maintain a lasting and loyal relationship with cooperative enterprises and users can make cross-border marketing information appear in the eyes of consumers for a long time rather than be forgotten.<br><br>In the age of Internet plus, the use of multi-channel online and offline development of cross-border marketing is also a good way. The use of big data, timely attention to hot topics on the network, mining potential information, understand the latest consumer preferences, find the direction of product development, in order to timely carry out cross-border marketing of the late dynamics, to ensure that the development and implementation of marketing strategy in the future to provide data analysis. In addition, more from the user's point of view to think about marketing methods, the Internet and the era, the user's needs is to maintain the source of brand development, multi-angle to meet the real needs of users can make the brand have lasting vitality, not only to pay attention to users, but also to increase communication and interaction with users, in order to more accurately grasp the user's needs orientation,

Although some enterprises may not be optimistic about the establishment of cross-border marketing brand image, but in the long run, the growth of enterprises need a strong and prominent brand image. Therefore, for an enterprise that wants to develop for a long time, we can't just look at the current situation, any marketing effect needs to do a good job in long-term development, and we can't decide the capital investment through the short-term effect. Only by maintaining a lasting and loyal relationship with cooperative enterprises and users can cross-border marketing information appear in the vision of consumers for a long time instead of being forgotten.<br>In the Internet plus era, cross boundary marketing under multi-channel lines is also a good way. Using big data, we can timely pay attention to the hot topics on the Internet, excavate potential information, understand the latest preferences of current consumers, and find the direction of product development, so as to timely carry out the late dynamic of cross-border marketing, ensure the formulation and implementation of marketing strategy in the future, and provide data analysis. Besides, we should think about marketing methods from the perspective of users. In the Internet plus era, the demand of users is the source of power to maintain brand development. We can satisfy the needs of users in many ways to make the brand have a lasting vitality. We should not only attach importance to users, but also increase communication and interaction with users, so as to better grasp the needs of users.<br>