After having a strong enough theme slogan, it is necessary to perfect the core selling point of the product or project. Today, with the homogenization of products and the concept of Imitation, refining a good selling point in advertising plays an important role. The selling point of refining must be to make the dealer's eyes light up and explode the market, this is not to make the businessman feel tired in the visual selling point. Because that's how it is advertised on television, in magazines, in newspapers, on websites, and in other professional media. Meters Bang Wei has perfected the core selling point of his clothing: fashion, personality and nature, which is the secret of success. It can make the businessman feel the market prospect of management, not illusory and vulgar selling point.