1、 It is not restricted by region and has a wider audience. Due to the characteristics of the Internet, the earth has become a village, where you can communicate with friends through the Internet. Live marketing is based on such characteristics. No matter where people are, as long as they enter the live channel, they can understand the products and services of the merchants.<br>2、 The product is intuitive and interactive. In the process of network live broadcast, the merchants can have instant interaction with the audience, directly solve the audience's doubts about the products, and enable the merchants to achieve the purpose of instant transaction on the live broadcast.<br>3、 Lower cost and simple operation. In the past, before product release, businesses need to invite media to interview, and at the same time, they need to find a suitable place of origin and layout, etc. it costs a lot. Now with the live network, as long as you have a smart phone that can record video, you can do live marketing even in an ordinary factory, saving a lot of venue fees and the cost of inviting media, as long as the promotion before the best activity can do a good job.<br>4、 Better efficiency and longer duration. After the completion of network live broadcasting, businesses can also upload videos to major video websites so that viewers who do not watch the live broadcasting in real time can understand the products. Businesses can also targeted video clips, and then upload sections, so that the audience can more easily understand the characteristics of the product and preferential activities.<br>5、 Star effect, let product sales take off. In the process of live broadcast marketing, if you invite stars to appear and have a direct experience of the product, because stars often have their own fans, in the process of star experience, fans' follow-up psychology is leisurely, so as to achieve the purpose of product sales. Through this form, L'Oreal's Cannes live broadcast let many famous stars expose the whole process of the dressing room, and make tmall's products out of stock.<br>
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