【 abstract 】 with the continuous development of network information technology, we have ushered in the era of "Internet +". For "Internet +" under the bacProblems existing in the sales process of automobile insurance (1) the publicity work of automobile insurance content is not in place. In contrast to those physical goods, auto insurance products have no fixed form and rely solely on good faith transactions, that is, the use of a paper agreement to protect the legitimate rights of both buyers and sellers. However, this kind of guarantee is built on the basis that both parties can abide by the good faith, which is to guarantee the occurrence of unpredictable events in the future. It can be said that buying car insurance is to buy a rest assured. In real life, there are a lot of people think that there is no need for them to buy any car insurance, as long as they can drive carefully, there will be no problem. Buying car insurance is a waste of time,kground of car insurance service design has an in-depth