Although the project was successful, we completed the sales plan and made a great profit. But there are still something could be improved.1.We did not make reasonable cost calculation for labor cost and resource utilization (such as the race pot, electricity, transfer and etc.,). If we want to develop the project in a long-term run, these are important cost expenditures required to take into consideration.2. The disposable products were not environmental protection. If we would have more time, we would reach target customers and ask them to carry their own containers with fewer prices. 3. The product selection was subject to cost constraints. If the cost was not restricted, we hope to give customers more choices, such as coffee and other popular products to meet different needs.4. The adjustment of important information in the middle of the project needs to be very cautious. We should try to do more research in the early stage to avoid changing strategy after the publicity5. The feedback of the charity project was very important, and some consumers asked for the specific following up charity plan. If we do a similar project next time, we would design a channel for information feedback.