Watsons, as a major retail company with middle-to-high income groups and below, the main focus is a high-quality and low-cost price strategy. While ensuring high quality, it provides customers with greater discounts, so that customers can buy their favorites at a satisfactory price. However, in fact, it does not advocate low prices to attract consumers, but uses publicity to increase the brand value of products, and increase prices by providing personalized and differentiated products. So that the original price in sales is not much different from the counter price, but it will pass other activities
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