In the future, journalists should regard ai as a friend to work with, foster Internet thinking and actively absorb ai technology. News media use the breadth of information collection, accurate user feedback and intelligent production process of artificial intelligence to expand the media expression forms, enrich the subject of communication, and promote the transformation and upgrading of the media industry. Relying on years of practical experience in the media, artificial intelligence technology strengthens the value control and in-depth thinking, overcomes the stereotype and superficiality of machine production content, and develops towards a more humanized and self-conscious direction. High quality and efficient man-machine cooperation is conducive to the further integration of artificial intelligence and news media, so as to achieve complementary and win-win results in value and function.