Following the construal-level manip

Following the construal-level manipulation, participants completed the dependent measures. Specifically, two items were used to assess the perceived ease of achieving the indulgence goal (i.e., “not at all difficult to achieve” to “extremely difficult to achieve,” 1–9 scale, reverse coded; and “not at all easy to achieve” to “extremely easy to achieve,” 1–9 scale). These items formed an ease index (rp .65), which will serve as the primary dependent measure. This measure captures that, as pointed out by Kivetz and Keinan’s (2006) and Kivetz and Simonson’s (2002) work, hyperopic consumers are aware of their own difficulty in pursuing indulgences. Facilitation of an indulgence goal should be reflected in high scores on the ease index. After approxi-mately 10 minutes of distracter tasks, participants completed individual difference measures using a computer program. Measures collected included the six-item hyperopia measure and Tangney et al.’s (2004) self-control measure (ap .82).