The personalized characteristics of products have gradually emerged. E-commerce platform provides more convenient channels for people to understand various attributes of products and other consumers' evaluation of products and other product information. At the same time, it is also convenient for sellers to launch more personalized products for consumers with different needs. For example, DIY ornaments, customized T-shirts, which are very popular among young consumers, provide consumers with customized products with creative space. The virtual communication environment is convenient for the buyer and the seller to have a more thorough conversation, and can more effectively shorten the distance between the two sides.<br>
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