Technological The rate of change in technology varies in different industries, as does the cost of purchasing new technology. Technology affects the level of automation in an organization, and that impacts the overall cost of products. From cell phones to handheld computers and robotics on production lines, advances in technology affect how work is done and must be considered in the environmental scanning process.Although the PEST analysis provides a guide for scanning the general business environment, Porter’s 5 Forces analysis hones in on issues specific to the industry in which the organization operates. It’s critical to understand these industry-specific factors and address them during the planning process. The following questions gather the information necessary to conduct the analysis: