As society and the Internet continu

As society and the Internet continue to evolve, consumption patterns become more diverse and the consumer environment becomes more complex. As a special group in social life, the consumption psychology and consumption behavior of college students also have their own uniqueness, this paper on Guangdong Maoming Early Childhood Normal College in the university students' current behavior of the study of the study volume and analysis, found College students generally have the phenomenon of unreasonable consumption structure. It is hoped that through the analysis of the results of the survey, college students will be guided to think deeply and clearly the positive significance of rational consumption, and at the same time establish a correct view of consumption.