It is worth noting that the MAP of

It is worth noting that the MAP of a given stimulus or message is not an intrinsic quality of that stimulus or message. Rather, it depends on a number of factors, including the attention, abilities, and cognitive environment (e.g., knowledge, memories) of the target, as well as the nature of the communicative context. The same message will not have the same MAP, or the same effects, for all audiences: a message that might have high MAP to a content area expert (e.g., the terms between-subjects design , latent transition analysis ) can sound like gibberish and thus have low MAP to someone unfamiliar with that topic area or its terminology. This highlights an important point we will return to throughout this text: adapting and adjusting both the content and form of messages for different audiences plays a critical role in successfully creating understanding.