4P ANALYSIS: First, Product Strategy Product 1, accurate Product market positioning Ikea's business philosophy is "to provide a wide range of beautiful practical, affordable household items. ". 2, the product style is unique, is advantageous in the sale Ikea household sells the product complete, by the Ikea Company independent design product style is unusual. Real strong wine products "about nature, new design good" special style UU3, product design beautiful and durable Ikea consistent emphasis on product design beautiful, practical, durable. Of course, simple design is not difficult, but on the basis of low prices to do at the same time exquisite, practical, high-quality star is very difficult. 4. Wide Range of products Ikea has a wide range of products, Ikea has more than 10,000 products for customers to choose from. Basically, any consumer of any taste can buy the household products that the home needs at Ikea.
4P ANALYSIS: First, Product Strategy Product 1, accurate Product market positioning Ikea's business philosophy is "to provide a wide range of beautiful practical, affordable household items. ". 2, the product style is unique, is advantageous in the sale Ikea household sells the product complete, by the Ikea Company independent design product style is unusual. Real strong wine products "about nature, new design good" special style UU3, product design beautiful and durable Ikea consistent emphasis on product design beautiful, practical, durable. Of course, simple design is not difficult, but on the basis of low prices to do at the same time exquisite, practical, high-quality star is very difficult. 4. Wide Range of products Ikea has a wide range of products, Ikea has more than 10,000 products for customers to choose from. Basically, any consumer of any taste can buy the household products that the home needs at Ikea.
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