This paper provides a theoretical f

This paper provides a theoretical framework of multi-stakeholder systems to explain value co-creation throughthe contextual means of actor-to-actor (A2A) interactions. In applying the A2A model, we explicate the resourcesprovided by three actors in particular – customer, firm and social media platform in co-creating value via resource integration. The resources afforded by social media platforms positions these actors as “systems resourceintegrators” in both B2B (business-to-business) and B2C (business-to-consumer) contexts. The role of socialmedia platforms as systems resource integrators is to provide a technological platform that exposes its modularresources to facilitate higher order resource formations through the active participation of non-intermediary actors (i.e. customers and firms); which otherwise limits the ability of firms and customers to realize their optimalvalue co-creation potential.Six propositions are derived from the conceptual framework provided in this paper. Through the higher order resource formation analogy underpinning the discussion in this paper, we argue the significance of understandingthe qualities of social media resources for managers to facilitate more efficient resource configurations in the creation, transformation and renewal of resources via resource integration in actor interactions. The paper concludeswith the strategic implications of the conceptual framework provided and future research directions.