Material (1) "to order" is the impo

Material (1) "to order" is the important guiding principle of cigarette demand forecast, once the distortion of demand forecasting, directly affect the decision-making accurate judgment of the market, is now, owing to the large information collection, information acquisition staff are customer manager part-time, plus LingShouHu for information collection's enthusiasm is not high, demand forecasting work. Under the influence of market lag, retail customers have insufficient understanding of the market prospect. For brands with little supply of goods, they blindly submit reports and set "production" with unrealistic "demand". The final result is definitely an imbalance between supply and demand. Although promote the reshuffle of the cigarette brand market orientation reform, make more big brands and local brands gradually atrophic, but many big brands have been overdrawn future development space in advance, and the local brands also early to be killed in the cradle, many brands emerged oversupply surge, no longer tight tight brand, the best-selling brand is no longer popular.