The driving factors of customer per

The driving factors of customer perceived value include two kinds: perceived gain and perceived loss. Among them, perceived profit loss includes all costs faced by the buyer when purchasing, such as purchase price, acquisition cost, maintenance cost and risk of purchase failure or unsatisfactory quality. Perceived benefits are the physical attributes, service attributes, available technical support, etc. of the product during the purchase and use of the product. Looking at these literatures, there are a lot of researches on the characteristics of customer perceived value, but they are mainly about the following three aspects.