In the new media marketing process, the promotion of promotional activities is the main marketing activity. Through various media such as Weibo, WeChat, and online platforms, corporate product promotion is promoted, thereby improving the company's marketing level and increasing its products among consumers Popularity. For beauty companies with relatively large publicity funds, corporate managers can improve the promotion of corporate products through advertising on new media platforms, such as ads on Weibo opening pages, ads before video playback on video sites, or commercial buildings Advertising in elevators, etc., to expand the scope of corporate product promotion. At the same time, in the new media marketing process, the beauty industry makes full use of the current popular Douyin short videos, Vlogs and other forms to promote corporate products, invites beauty bloggers to conduct trials of corporate products, and promote corporate products. Use the appeal of beauty bloggers to increase sales of corporate products. Based on this, beauty companies can choose the technical backbone of the company to record small videos, explain the main points of beauty care for customers, and recommend the company's products, attract more consumers to pay attention to the company's products, and help improve the marketing effect of the company