I think this is a very wise choice. Gu Ailing is the spokesman of Ruixing coffee. First of all, Ruixing coffee understood the customers' thoughts very well and invited Gu ailing to speak for it. Secondly, Ruixing has many walking life advertisements, such as "youth is Ruixing", "youth is nearly 99% effort and 1% luck", and so on. Finally, its design is closely related to skiing in the Winter Olympics, which can be described as the unity of knowledge and practice. And the choice of SA character is also very consistent with Gu Ailing's spirit.
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