移动互联网背景下应用型本科电子商务专业实践教学模式探究陈青梅（广东科技

移动互联网背景下应用型本科电子商务专业实践教学模式探究<br>陈青梅<br>（广东科技学院 广东东莞 523000）<br>【摘 要】随着移动互联网的普及，电子商务行业的发展日新月异，不仅给我们的生活带来了翻天覆地的变化，也对教育行业产生了巨大的冲击；电子商务专业是实践性较强专业，在应用型高校培养电子商务专业人才过程中，离不开实践教学环节的设置；目前实践教学体系及课程设置缺乏系统性、针对性与实用性，本文从能力本位观出发，以就业为导向，以职业能力培养为核心，创新教育模式，完善教学方式方法，探索出一种适应于应用型本科院校电子商务专业的实践能力培养模式。<br>【关键词】电子商务；应用型本科；实践教学

移动互联网背景下应用型本科电子商务专业实践教学模式探究<br>陈青梅<br>（广东科技学院 广东东莞 523000）<br>【摘 要】随着移动互联网的普及，电子商务行业的发展日新月异，不仅给我们的生活带来了翻天覆地的变化，也对教育行业产生了巨大的冲击；电子商务专业是实践性较强专业，在应用型高校培养电子商务专业人才过程中，离不开实践教学环节的设置 ；目前实践教学体系及课程设置缺乏系统性、针对性与实用性，本文从能力本位观出发，以就业为导向，以职业能力培养为核心，创新教育模式，完善教学方式方法，探索出一种适应于应用型本科院校电子商务专业的实践能力培养模式。<br>【关键词】电子商务；应用型本科；实践教学

Research on the practical teaching mode of Application-oriented Undergraduate e-commerce under the background of mobile Internet<br>Chen Qing Mei<br>(Guangdong University of science and technology, Dongguan, Guangdong 523000)<br>[Abstract] with the popularization of mobile Internet, the rapid development of e-commerce industry has not only brought tremendous changes to our lives, but also had a huge impact on the education industry. E-commerce is a major with strong practicality. In the process of training e-commerce professionals in application-oriented universities, it is inseparable from the setting of practical teaching links. At present, practical education The study system and curriculum are lack of systematization, pertinence and practicability. This paper starts from the view of ability standard, takes employment as the guide, takes vocational ability training as the core, innovates the education mode, improves the teaching method and method, and explores a practical ability training mode suitable for the application-oriented undergraduate college electronic business major.<br>[Key words] e-commerce; applied undergraduate; practical teaching<br>