According to the analysis in table 2, the volatility of geely's profit margin on total assets rose to a new high of 15.03% in 2017. This shows that geely has a good ability to use capital to make profits. It has good management and utilization of all assets, and its profitability can be further improved on the existing basis. From 2014 to 2017, the return on equity of geely increased year by year, which was the lowest in 2014, as shown in the figure of 8.28%. After 2015, the growth rate was relatively obvious, which increased by nearly 10% in 2017 compared with 2016. It can be seen from this that in the early stage of its development in the past five years, geely mainly relied on the accumulation of previous capital to develop enterprise production. In 2014, it encountered some difficulties in the bottleneck period of its development. Later, it changed the previous model through a series of measures.