In order to achieve sustainable dev

In order to achieve sustainable development, the implementation of integrity marketing is a very important and effective way. By carrying out integrity marketing, enterprises are forced to pay attention to consumers' health as much as possible from the perspective of consumers' physical and mental health and their sense of experience of products, so as to ensure the quality and avoid cheating customers, reduce and avoid environmental pollution, pay full attention to natural ecological balance, and protect and save natural resources, Safeguarding the long-term interests of human society [[] Chen Xiangjun. On the integrity marketing of enterprises [J]. Business era, 2004.20.22-26]. Therefore, the implementation of sustainable development strategy forces enterprises to implement integrity marketing.