Being innovative means thinking fro

Being innovative means thinking from person to productWhat do consumers want? Which products are of use to them, which do they find beautiful? Successful manufacturers are distinguished by the fact that they take the customer's point of view when designing products and understand their needs. At Hansgrohe, our research and development departments literally ask themselves every day what will make customers’ lives more pleasant. It’s never a question of offering trendy products that are quickly "out" again, but instead offering something progressive. And so dedicated teams of unconventional thinkers and spray researchers work all year round on ideas for the future. They get products ready for market that offer customers specific added value in the long term.Novelties, i.e. design concepts that are less than three years old, account for a considerable proportion of total Hansgrohe sales: roughly 30 percent. This is a high "vitality index" that indicates that one is never satisfied with the status quo. Precisely this is reflected in the following figures: The Hansgrohe Group holds more than 15,000 active property rights, and hundreds of new designs, patents, and brands are registered every year.