Management should respond to negative reviews from TripAdvisor guests. <br><br>Management must not ignore any negative comments from guests, even if it is true or made by someone, such as an apology to an unfortunate guest. <br>Management should take these audits seriously, because if the audit is true, it may be that some receptionists did not follow the SOP. <br>The management should also reply to the review if the review was made by someone because if only the fake negative review is there, many people will trust it and choose not to visit the Claridge Hotel. <br>Keep the reply in 3S. The reply is simple, short and easy. This way you can avoid saying things that might cause unhappy guests to add more negative feedback. <br>Management should use polite terms (eg, thank you, sorry, and please) to respond to comments. <br>Management should not respond to comments emotionally, such as pleasant and polite responses to good comments, and rude responses to negative comments. <br>The management should not insist on its opinion that defining the guest must be the wrong side, because the management believes that the professional services of the Claridge Hotel will not go wrong. <br>Management should know that he / she not only responds to a guest, but also everyone who reads the comment, including potential future guests of Claridge. <br>The response showed to everyone that the content of Claridge was not obscure or negligent for any real comments.
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