In terms of content, according to the tonality of different platforms, short video news can be edited into different content and released to other platforms, while Pear Video APP can release more event-related follow-up content or more essential content. It is also possible to explore a complementary development path for short video and live broadcast according to their respective characteristics, so as to carry out in-depth interpretation of complex news events, or extend short video news events. At present, there is a huge gap between pear live video participation and short video viewing. Before the live broadcast, Pear Video can use its short video platform to promote the live broadcast and preview the live broadcast content, so as to help the audience understand the live broadcast content and attract viewers to watch it.