The topic of this paper is the influence of Internet payment on rural household consumption behavior. According to the above analysis of consumption behavior, Is this article selects the explained variable (Y) the total consumption of rural households, the necessity of farm household consumption expenditure proportion (food, housing, clothing) (Y1), farm household XiangShouXing consumer spending accounted for (family equipment and daily necessities, traffic communication) (Y2), and the development of farm households of consumer spending accounted for (cultural, educational and entertainment, health care) (Y3). The core variables selected in this paper are mainly two, namely, whether peasant households have access to online banking (XI) and whether peasant households have access to mobile banking (X2). In the questionnaire, when farmers answered that they had opened online banking, they were assigned a value of 1, otherwise 0. Farmers who answered that mobile banking was given a value of 1, otherwise 0