For Kenlibo, the huge discussion and cash red envelopes allow many consumers to refocus on their products and stimulate consumers' desire to buy. For JD.com Wallet, in the rise of many mobile payment platforms can effectively attract a large number of users, register edgto bound bank cards to JD.com wallet, cultivate user habits and loyalty. Two seemingly unrelated brands, through effective combination, into the Internet thinking, opened up a variety of channels.
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