Although it’s possible for business

Although it’s possible for businesses to earn a profit without considering the needs of their employees (and some do), the results of job-satisfaction surveys consistently show that employees are motivated to perform at a high level of productivity by a variety of factors that can be influenced by culture and climate. Challenging work and respect are very often of equal or greater importance to employees than the amount of money they earn in determining their level of satisfaction, commitment, and productivity. Although it’s important to keep in mind that businesses exist to earn a profit, rather than to merely provide a satisfying work experience for employees, organizations that are able to create atmospheresincluding trust, respect, and challenging work are generally rewarded with higher rates of productivity and increased revenue and profits than are organizations focused only on cost reduction and efficiency. The OD process provides a method for developing strategies to accomplish this.