本文以战略管理的相关理论作为理论依据，运用文献研究法与访谈调研法相结合

This article takes the relevant theories of strategic management as the theoretical basis, uses the research method that combines the literature research method and the interview research method, and studies the development strategy of the company's wealth management business in accordance with the analysis framework of corporate strategic management. The argumentation part of this article mainly includes four parts. First, use the PEST analysis method and Porter's five forces model to analyze the external environment of the S company's wealth management business, summarize and summarize the opportunities and threats faced by the public wealth management business, and then use external factors to evaluate Matrix evaluates the response of S company's wealth management business to external factors; then summarizes the advantages and disadvantages of its wealth management business based on the analysis of the company's resources and capabilities, and then uses the internal factor evaluation matrix to evaluate the advantages and disadvantages of the business; The third part is based on the SWOT analysis matrix and combined with the strategic objectives of the S company’s wealth management business to formulate its development strategy; the fourth part proposes the strategic implementation guarantee measures for the S company’s wealth management business.

Based on the theory of strategic management, this paper studies the development strategy of the company's wealth management business according to the analytical framework of enterprise strategic management, using the combination of literature research and interview research. This paper mainly includes four parts, first of all, the use of BEST analysis and Porter five-force model analysis of S company wealth management business in the external environment, summarized the public wealth management business facing opportunities and threats, and then use external factors evaluation matrix to evaluate the S company's wealth management business to external factors, and then analyze the company's resources and capabilities on the basis of the summary of its wealth management business advantages and disadvantages, and then use the internal factors evaluation matrix to evaluate the advantages and disadvantages of the business The third part is based on SWOT analysis matrix, combined with the strategic objectives of S company's wealth management business to formulate its development strategy, and the fourth part puts forward the strategic implementation safeguard measures of S company's wealth management business.

Based on the theory of strategic management, this paper studies the development strategy of the company's wealth management business according to the analysis framework of enterprise strategic management by using the method of literature research and interview research. The demonstration part of this paper mainly includes four parts. First, it analyzes the external environment of S company's wealth management business by PEST analysis and Porter's five forces model, summarizes the opportunities and threats faced by the public wealth management business, and then evaluates the response of S company's wealth management business to external factors by using external factor evaluation matrix; and then analyzes the development of the company's resources and capabilities Based on the SWOT analysis matrix, this paper summarizes the advantages and disadvantages of S company's wealth management business, and then evaluates the advantages and disadvantages of S company's wealth management business by using the internal factor evaluation matrix. In the third part, based on the SWOT analysis matrix, the development strategy of S company's wealth management business is formulated in combination with the strategic objectives of S company's wealth management business. In the fourth part, the strategic implementation guarantee measures of S company's wealth management business are put forward.<br>