Ever wonder why you bought this mag

Ever wonder why you bought this magazine? Why did you spend eight Dollars even if you are not really satisfied after reading it? You didn’t even think about buying something to read before you came into this supermarket. So why did you make this buying decision?These questions are analysed and answered by every successful company out there. As a business person, you know that it is important for marketers all over the world to try to understand your buying behaviour in order to influence it. However, most of the time you do not actively perceive these efforts and are taken in by them.Probably your company is also using consumer psychology for marketing, so you are familiar with some parts of it. Yet, it is a fast-changing business field. Especially in the age of digitalization, marketers need to thoroughly study the psychology of online consumers as well as offline consumers.So if you are interested in the current practices and future developments of consumer psychology, you need to read this article.