First of all, Nestle has a high reputation and a long history of brand culture. Secondly, Nestle coffee is produced with high quality coffee beans and the quality of the coffee is high. In addition, Nestle has advanced technology, perfect sales channels, economies of scale, high market share, good corporate culture and global production -Wang Yi. Nest le is able to adapt to market changes and meet the needs of consumers of its customers thanks to its strong research and development capabilities.