The diversity of sports consumption demand and the diversity of motive will make some college students'sports consumption unreasonable in Pingdingshan. Therefore, it is necessary to construct a scientific and reasonable sports consumption expenditure model according to their sports consumption demand And according to their specific situation to formulate their own sports consumption plan. Simply put, it is necessary to classify their sports needs according to the order of short-term or long-term, first-class and second-class, under the premise of comprehensive consideration, especially under the premise of correctly positioning the consumption cost Establishing reasonable and scientific sports consumption pattern.