本案例描述了首发集团经历了前十年的扩张后，进入稳定发展期，但运营服务水

本案例描述了首发集团经历了前十年的扩张后，进入稳定发展期，但运营服务水平不高，客户满意度低，无法满足首都经济社会发展需求和人民群众的出行要求。首发集团决定开始进行“秋子服务”品牌建设，全面加强服务质量管理。通过制定品牌发展战略，诠释品牌内涵，从品牌服务理念化、队伍管理系统化、内外结合科学化、服务体系多元化、品牌宣传双向化五方面入手，着力打造出了具有较大影响力，成为首都城市名片的秋子服务品牌。

本案例描述了首发集团经历了前十年的扩张后，进入稳定发展期，但运营服务水平不高，客户满意度低，无法满足首都经济社会发展需求和人民群众的出行要求。 首发集团决定开始进行“秋子服务”品牌建设，全面加强服务质量管理。 通过制定品牌发展战略，诠释品牌内涵，从品牌服务理念化、队伍管理系统化、内外结合科学化、服务体系多元化、品牌宣传双向化五方面入手，着力打造出了具有较大影响力，成为首都城市名片的秋子服务品牌。

This case describes that the first group has entered a stable development period after the expansion of the first decade, but the operation service level is not high, the customer satisfaction is low, and it can not meet the economic and social development needs of the capital and the travel requirements of the people. The first group decided to start the brand construction of "Qiuzi service" and comprehensively strengthen the service quality management. Through the formulation of brand development strategy and interpretation of brand connotation, starting from the five aspects of brand service conceptualization, team management systematization, internal and external integration of science, service system diversification, and brand promotion two-way, efforts have been made to create a more influential Qiuzi service brand, which has become a famous film in the capital city.<br>