在包装行业迅猛发展的同时给环境带来污染和资源消耗作为切入点，通过研究包

With the rapid development of the packaging industry, it has brought pollution and resource consumption to the environment as an entry point. By studying the design and application of packaging extension functions, the necessity of packaging extension functions is proposed. Through the analysis and demonstration of a large number of actual cases, the theoretical basis of the subject is clarified. Based on the design and application research of packaging extension functions in visual communication design, we strive to break the defects of serious homogeneity of ordinary packaging, low practicability, high cost, low application range, weak expression, lack of interactivity and interest, etc. , To improve the related problems seen in the packaging industry, and to propose new ideas for the design of packaging extension functions. Strengthen the communication between consumers and products, so that the new concept of packaging extension function design can help to enhance the corporate image and the added value of products, and expand the sales of products to improve the natural view on which we live. Bring tangible benefits to consumers, businesses, society and the natural environment. As a countermeasure to solve environmental problems and undesirable phenomena in the packaging industry, packaging extension function design has the meaning that it not only injects new impetus into the packaging industry, but also brings greater challenges to designers. While serving consumers, he also reaped social, economic and ecological benefits. The design ideas of saving, environmental protection, multi-function and green are conveyed to consumers through the extended function design of packaging, and subtly cultivate consumers' environmental awareness and strengthen the designer's sense of social responsibility.

In the rapid development of the packaging industry at the same time to bring pollution and resource consumption to the environment as an entry point, through the study of packaging extension function design and application, put forward the necessity of packaging extension function. Through the analysis and demonstration of a large number of practical cases, the theoretical basis of the subject is clarified. Based on the design and application research of packaging extension function in visual communication design, we aim to break the problems of packaging extension function, and put forward new ideas for the design of packaging extension function by breaking down many defects such as the homogenization of ordinary packaging, the lack of practicality, the higher cost, the wide range of applications, the weak expressiveness, the lack of interactivity and interest. Strengthen the communication between consumers and products, so that the packaging extension function design of the new concept can help enhance the corporate image and product added value, expand product sales on the basis of improving the natural outlook on which we depend. Bring tangible benefits to consumers, businesses, society and the natural environment. As a countermeasure to solve environmental problems and undesirable phenomena in the packaging industry, the significance of packaging extension function design is that it not only injects new impetus into the packaging industry, but also brings greater challenges to designers. While serving consumers, he also reaped social, economic and ecological benefits. Through packaging extension function design will be economical, environmental protection, multi-functional, green and other design ideas to convey to consumers, implicitly cultivate consumer awareness of environmental protection, strengthen the designer's sense of social responsibility.

With the rapid development of packaging industry, environmental pollution and resource consumption are brought as the breakthrough point. Through the research on the design and application of packaging extension function, the necessity of packaging extension function is put forward. Through the analysis and demonstration of a large number of practical cases, the theoretical basis of the subject is clarified. Based on the research on the design and application of packaging extension function in visual communication design, this paper tries to break the common packaging homogenization serious, practicality is not strong, cost is high, application range is not wide, performance is weak, lack of interactivity and interest and other defects, improve the related problems in the packaging industry, and put forward new ideas for the design of packaging extension function. Strengthen the communication between consumers and products, so that the new concept of packaging extended function design can help to enhance the corporate image and the added value of products, and improve the natural view of our survival on the basis of expanding product sales. To bring tangible benefits to consumers, enterprises, society and the natural environment. As a solution to environmental problems and bad phenomena in packaging industry, the significance of packaging extended function design is that it not only injects new power into packaging industry, but also brings greater challenges to designers. While serving consumers, he also reaped social, economic and ecological benefits. Through the extended function design of packaging, the design ideas of saving, environmental protection, multi-function and green are conveyed to consumers, which can imperceptibly cultivate consumers' awareness of environmental protection and strengthen designers' sense of social responsibility.<br>