Cognitive loyalty is loyalty based

Cognitive loyalty is loyalty based on information, while cognitive loyalty is rational loyalty. Their purchase behavior resulted from their understanding of specific information such as the functional characteristics and cost performance of commodities. Most of the time, they are like product experts. They not only understand the functions of products, but also carry out various data collection and research to understand the differences and technical characteristics of products. They even know more about the performance and defects of products than product sales personnel. They will consider all kinds of factors comprehensively, and eventually produce a product more suitable for their own cognition, thus forming a loyal purchase behavior. Once there are better products in the market, they will also study and compare them carefully.