In the process of using Weibo for marketing and operation, individual business or enterprise users should make rational use of hot topics and fresh hot events to increase the popularity and spread speed of marketing content, at the same time in the grasp of the content to make good use of pictures to enhance the readability of the content, increase the user's reading interest. In these marketing and operation links, fans are always an indispensable key factor to do a good job in the acquisition and maintenance of fans is crucial to improve the marketing effect.