Thus, every guestroom sold within this hotel had an average of 1.32 occupants. The commercial market segment is typically composed of individual business travelers; as a whole, therefore, it has a low rate of double occupancy (1 to 1.4). Meeting and convention demand generally has a higher rate. Commercial groups (i.e., business meeting attendees) typically have a lower double occupancy rate (1.35 to 1.50) than social groups, which are sometimes more price sensitive and thus produce a range of double occupancy of 1.5 to 2.0. Leisure travelers are typically families, for which the double occupancy rate is 1.7 to 2.5.