The development of logistics industry will promote rural consumption to a great extent. First of all, the development of logistics industry makes products reach consumers quickly, reduces the time of transfer and transaction, reduces the cost, and increases the income of farmers. On the other hand, it will increase the real purchasing power of farmers and expand the consumer market. Secondly, the development of logistics industry shortens the distance between production and consumption, which is conducive to attracting processing enterprises to build factories in rural areas, improving the added value of products and promoting rural consumption. Thirdly, the development of logistics industry can also provide employment opportunities, increase farmers' wage income and promote consumption growth.