顾客的购买习惯发生了巨大的变化。仅仅根据广告中的信息进行购买的机会越来

顾客的购买习惯发生了巨大的变化。仅仅根据广告中的信息进行购买的机会越来越少。消费者在决定是否购买之前，需要先尝试或体验一下。因此，品牌维护和推广的挑战就变成了如何让顾客在最方便的环境下，不费太多时间和精力，充分了解产品或服务的质量和功能。这种顾客满意体验可以增加顾客对品牌的信任，并产生购买欲望。对于任何一个品牌来说，品牌测量指标的四个要素都可以量身定做成为一个具体的指标。这些指数可以作为品牌评估的基线，并提供品牌形象变化的“跟踪”测量。品牌管理指数包括声誉指数、关系指数、支持指数和个人体验指数。

顾客的购买习惯发生了巨大的变化。 仅仅根据广告中的信息进行购买的机会越来越少。 消费者在决定是否购买之前，需要先尝试或体验一下。 因此，品牌维护和推广的挑战就变成了如何让顾客在最方便的环境下，不费太多时间和精力，充分了解产品或服务的质量和功能。 这种顾客满意体验可以增加顾客对品牌的信任，并产生购买欲望。 对于任何一个品牌来说，品牌测量指标的四个要素都可以量身定做成为一个具体的指标。 这些指数可以作为品牌评估的基线，并提供品牌形象变化的“跟踪”测量。 品牌管理指数包括声誉指数、关系指数、支持指数和个人体验指数。

Great changes have taken place in customers' buying habits. There are fewer and fewer opportunities to buy only based on the information in the advertisement. Consumers need to try or experience before deciding whether to buy or not. Therefore, the challenge of brand maintenance and promotion becomes how to make customers fully understand the quality and function of products or services in the most convenient environment without too much time and energy. This kind of customer satisfaction experience can increase the customer's trust in the brand and generate the purchase desire. For any brand, the four elements of brand measurement indicators can be customized into a specific indicator. These indexes can be used as a baseline for brand evaluation and provide "tracking" measurement of brand image changes. Brand management index includes reputation index, relationship index, support index and personal experience index.<br>