Make-to-Order Strategy Manufacturers that make products to customer specifications in low volumes tend to use the make-to-order strategy, coupling it with job or small batch processes. Even though the product is based on a standard design, it is a more complex process than assembling a final product from standard components. This strategy provides a high degree of customization and typically uses job or small batch processes. The processes have high divergence. Specialized medical equipment, castings, and expensive homes are suited to the make-to-order strategy.