(4) The form of communication is old-fashioned.According to the characteristics of campus culture, most colleges and universities spread intangible cultural heritage in the form of posters, blackboard newspapers, lectures, performances and collections. The form of performance and collection can make students understand intangible cultural heritage more intuitively. Intangible cultural heritage is a people-oriented "living culture". However, posters, blackboard newspapers and other inanimate ways of communication can no longer attract students' attention.