Star power. Compared with the marketing promotion of other cross-border e-commerce platforms, XiaoHongshu's cross-border e-commerce business has an advantage of attracting consumers to shop with its star effect. By inviting many stars to join XiaoHongshu platform and relying on the attention of overseas online shopping users to star groups, XiaoHongshu can realize the growth of revenue. The stars will update their grass notes from time to time, which can ensure the activeness of Xiaohong users to a certain extent and make the overall activeness of XiaoHongshu platform