在国内经济发展水平逐步提高、科技发展速度不断加快积极带动下，国内民航业

Driven by the gradual improvement in the level of domestic economic development and the continuous acceleration of technological development, the domestic civil aviation industry and tourism industry have developed more in depth and are showing a good development trend. On the basis of the new normal development and construction, the effective integration of the civil aviation industry and the tourism industry is essential to further promote the common development of the civil aviation industry and the tourism industry. <br>Therefore, this article focuses on the analysis of the current problems in the integrated development of the civil aviation industry and the tourism industry, and found that the main problems are insufficient development of non-holiday tourism resources; complex sales processes for tourism products and lack of reasonable pricing; lack of diversified marketing activities ; Service product design lacks rationality and other issues. Therefore, based on the analysis of these issues, a strategy for optimizing the integrated development of tourism and civil aviation under the new normal is proposed, so as to provide certain guiding significance for optimizing the integrated development of the two. <br><br>Keywords: New Normal; Civil Aviation; Tourism; Integrated Development

With the gradual improvement of the level of domestic economic development and the accelerating speed of scientific and technological development, the domestic civil aviation industry and tourism industry have developed in depth and shown a good development trend. On the basis of the development and construction of the new normal, it is very important to integrate the civil aviation industry with the tourism industry effectively, so as to further promote the common development of the civil aviation industry and tourism industry.<br>Therefore, this paper focuses on the current civil aviation industry and tourism integration and development process of the problems in the analysis, found that the main problems are not enough non-holiday tourism resources development, tourism product sales process complex, pricing lack of rationality, lack of diversified marketing activities, service product design lack of rationality and other issues, so according to these problems analysis, put forward to optimize the new normal tourism and civil aviation industry integration and development strategy, so as to optimize the integration of the development of the two to provide a certain guiding significance.<br><br>Keywords: new normal; civil aviation; tourism; integration and development

Driven by the gradual improvement of domestic economic development level and the accelerating speed of scientific and technological development, the domestic civil aviation industry and tourism industry are developing more deeply and showing a good development trend. On the basis of the construction of the new normal development, the effective integration of the civil aviation industry and the tourism industry is essential to further promote the common development of the civil aviation industry and the tourism industry.<br>Therefore, this paper focuses on the analysis of the problems existing in the process of the integration development of civil aviation industry and tourism industry, and finds that the main problems are the insufficient development of non holiday tourism resources; the complex sales process of tourism products and the lack of rationality of pricing; the lack of diversified marketing activities; the lack of rationality of service product design and so on Under the new normal, tourism and civil aviation industry integration development strategy, so as to optimize the integration development of the two provide a certain guiding significance.<br>Key words: new normal; civil aviation; tourism; integrated development<br>