Consumers can choose from a variety of products and services. More importantly, today's society is the age of personality, the pursuit of personality. Many consumers, especially young people, are very supportive and pursue personalities, such as clothing, jewelry, cars and other goods, which must be different from others and have their own personality. "In other words, in the context of rapid economic growth, consumer preferences change and change, so in the buyer's market system, consumer preferences will vary from person to person, and consumer preferences may shift quickly, so firms must establish "flexible production systems", and enterprises' production is closely linked to consumer preferences." In other words, under the condition of the buyer's market, whether the enterprise and the commodity producer can organize the production according to the market demand demand and adapt to the change of the market consumption demand is of great significance to the survival of the enterprise and the commodity producer. Only by grasping the needs of consumers, enterprises can be invincible in the market economy, in order to achieve the leap from commodity to currency, can we really reduce the financial and operational risks of enterprises
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