The news production of WeChat public number can be called the news production of non professional news media. It is different from traditional media in such aspects as topic planning, interview writing, editing methods and communication skills. For traditional media, wechat public platform brings new opportunities for news production of traditional media. How to make use of wechat's huge user advantages and self-service media platform advantages has become a problem that all traditional media must face.It points out that wechat news has the advantages of fast information dissemination, wide range, low cost and multi polarization.The content is homogeneous, the interaction is weak, the timeliness is not strong, and so on.Bai mingduan (2017) [2] and other scholars analyzed wechat to generate traditional news communication. The lack of positive and negative effects of wechat news communication channels leads to the fact that wechat public platform is particularly prone to information flooding, which shows that wechat public platform is a supplementary channel for mobile Internet news communication, but cannot be the main channel.The lack of mobile terminal technology and the limitations of wechat public platform news homogenization are analyzed.Lai R et al. (2016) [9] analyzed the technology and language style of WeChat's news dissemination, but mainly discussed the characteristics of news dissemination in WeChat public address, and did not classify and analyze the main body of communication. More attention was only paid to the dissemination of WeChat news.The research object of this paper is mainly the WeChat public number and the WeChat public number. This paper mainly analyzes the application of WeChat public number in news dissemination.Theoretically, in the Internet era, the WeChat public number has become an important media for news dissemination. By analyzing the role and influence of WeChat public number in news dissemination, we can further understand some advantages of WeChat public number and enrich relevant communication theories.In practice, the analysis of this topic can further clarify some problems existing in the current WeChat news dissemination, grasp the characteristics of WeChat public numbers, and then take measures to promote the application of WeChat public numbers in news dissemination.The innovation of this article is mainly reflected in the current development situation of WeChat public, based on its actual situation in news dissemination.