Since the powerful new context of this visual age has not yet been reflected in the system for the professional training of teachers, it is necessary to identify key problems in this area. The very process of professional training of prospective teachers to use new media visual communications in education is of great importance. Specifically, the target needs to be modified to relate to the content and technological components of the training process of the modern teacher, who needs to be prepared to create and use new media visual communications as a result of broadened understanding. In recent years, the context of education in Russia has changed considerably due to the state of society, the new role of education, especially for the modern child, and the accompanying new requirements for teachers and their acquired abilities. Therefore, preparing future teachers with the ability to construct new media visual communications is an important challenge. This concept should be certainly included in the conceptual framework of professional pedagogy as a component of basic professional teacher competence. Despite the growing interest in the problem of visual communications in teaching, studies in this direction are mainly presented in other areas of the humanities (including philosophy, cultural studies, and public relations technology, therefore there is a significant opportunity for further research into this problem. This study shows a potential of the Russian system of education for development including some guides on how to improve the content and methods of training prospective teachers.