As the main visual element of graph

As the main visual element of graphic design, the key lies in whether it is closely related to the effect of print advertising. The stronger the expressive power of graphics, the more it can attract people's attention, and then get the expected visual effect and emotional resonance. Graphics in graphic design is a medium of visual information transmission, which emphasizes the sensory effect. This makes us must pay attention to the brilliance of graphics. In the design, the role of graphic creativity mainly shows such characteristics: first, accurately convey the theme, and the "reading effect" created by it makes it easier for people to accept psychology and understand thoughts and emotions. The second is to make effective use of the tension of graphic elements to attract people's attention. The third is to make people first attracted by graphics, and then lead people's attention from graphics to emotional demands. The above three points show that the plane must have the charisma to capture the hearts of the majority of the audience. The objective graphic image can express the recipient's emotions, so as to leave a deep impression on them.There are many components of Graphic Creativity: polymorphic isomorphism, which creatively combines multiple elements beyond reality. Polymorphic isomorphism focuses on the combination of various elements into a new graphic image in a clever, seemingly real and actually absurd form, so as to make people produce the attraction of things to people's vision and psychology, It is this new image that brings people new visual meaning; Reorganize the contradiction space, make use of its anti logic and violate the law of things' own change, and create a unique visual feeling; Exaggerated graphic features, by emphasizing the point characteristics of a part of the specific object image in the objective world, do a series of processing such as amplification, reduction, interruption, blank, virtualization, etc. its artistic effect is to emphasize the visual impact and make the visual image have artistic appeal; Abnormal composition means that a part of the creative element in the picture is replaced by a part of another element, and the new form is endowed with profound meaning; Personification means to match the images of other things with human attributes through divergent ways of thinking such as imagination, fiction and hypothesis, so as to endow the vivid human characteristics of things with a humorous, humorous and creative form to express deep emotional connotation