Shanghai dialect, as a cultural carrier, cultural link and historical witness in Shanghai, maintains important local feelings. However, with the popularization of Putonghua, Shanghai dialect is facing the dilemma of disappearing. Shanghai dialect should respect the objective laws and conform to the development of the times. It is obvious that it is necessary to protect Shanghai dialect.<br> This brand design will condense visual elements from listening, speaking, reading and writing in Shanghai dialect and apply it to the development and packaging design of the brand of Shanghai dialect. For example, the design of traditional customs, life terms, historical landmarks, local animals and plants and other things with local characteristics is transformed from auditory to visual. Focusing on Shanghai's unique animal "raccoon dog" as the virtual image, the high saturation color is used to create a strong sense of movement and visual impact, and a series of practical, cultural and artistic brand designs of Shanghai dialect are created. Always keep the Shanghai dialect as the first element throughout the brand design, emphasize the cultural characteristics of the Shanghai dialect itself, and at the same time ensure the visual impact of the brand with a strong and innovative visual image.<br> This brand design plays a certain research role in the protection, inheritance and development of Shanghai dialect in the process of exploring the visual art presentation of Shanghai dialect, and provides some reference for the brand design of Shanghai dialect. To tell the story of Shanghai; Explore more, better and more effective ways to protect Shanghai dialect; Do our bit to promote the protection and spread of Shanghai dialect.
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