Perceived justice consists of both distributional and procedural aspects; each may reveal the prerequisite factors for embeddedness between actors in the sustainable supply chain. When a company wants to construct a stable relationship with its network partners, the administration of distributive fairness should be perceived. Successful embeddedness in the network always originates from how much the firm can acknowledge its partner’s trustworthiness, consistency, and reputation in the justice of distributive fairness (Kim et al., 2017). If a fair outcome or benefit distributed in the coordination means that a high level of interest is derived from partners, a strong motivation exists to develop interdependence and an embedded relationship. Further, a benefit will be derived from effective reciprocity in communication. In other words, the more impartiality is received in an exchange, the more significant the possibility to provoke a willingness of embeddedness between network actors. On the other hand, studies indicate that perception in fairness has significant influence in the supply chain innovations field (Du et al., 2017; Janssen, 2004; Kim and Mauborgne, 2003). They postulate that innovation in the supply chain is a trial with high risks related to the introduction of new technology. If a lack of enough interaction exists at an early stage, little misunderstandings between members will likely occur. Furthermore, cooperation will be strained (Wu et al., 2012). To avoid such risks, the organisation must assess the uncertainties and risks that exist during the exchange process and proactively build in procedural fairness measures. Cooperation and calculated trust forms the basis of a long-term relationship among members of the sustainable supply chain. Therefore, such reasonable procedures and processes can be designed to guarantee maximum profit and to relieve risks among the members of the supply chain. Firms and their partners seek to form reliable cooperation on green activities. In line with some of the abovementioned insights, this reasoning brings forward the following hypothesis:H1a. The level of distributive fairness in the sustainable supply chain is positively associated with embeddedness in the network for driving green innovation.H1b. The level of procedural fairness in the sustainable supply chain is positively associated with embeddedness in the network for driving green innovation.