From the beginning of meeting the basic needs of users to the present, people pay more and more attention to the spiritual pursuit. Therefore, in the new retail era, we should take the user experience as the center, stand in the perspective of consumers, and be loyal to the needs of consumers. By collecting and analyzing the data of users' consumption behavior, the personalized requirements of consumers are realized, the most suitable services are customized for consumers, and the most suitable commodities are provided, so as to comprehensively improve the shopping experience of users.