What is Consumer Behavior?Consumer behavior is the process of studying the behavior of consumers that how they consume, dispose of, and use goods and services. It also includes studying the behavioral, emotional, and mental responses of consumers. The study of consumer behavior looks at things from various perspectives and takes a guide from different sciences like economics, psychology, chemistry, and biology.When we talk about consumer behavior, then it’s very difficult to understand their varying moods. But if you categorize them based on their expectations and needs, it would become easier for you to understand their behavior. Different personal and environmental factors influencing the behavior of consumers.